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Creating a Facebook page for your company

With the ever increasing popularity of Facebook, it makes sense that your business should have a presence on Facebook. A Facebook page for your company can not only increase brand awareness. It can also act as a point where existing users and/or customers can be kept up to date with developments at your company or organisation.

Facebook is a social network. By creating a Facebook page for your company you can spread your word socially. Its effect is similar to word of mouth. People will trust friends. As people post on your page, share and like your company page other people will see these interactions and will be exposed to your brand.

Setting up a Facebook page

Before you proceed it is important to understand there is a difference between a personal page and a business page (sometimes called a fan page). A personal page is designed to be used by a person. The user can add 'friends' and interact with people they know. With a business page you can't add friends or become friends with other users. People can however 'like' a page.

There are a lot of companies who set up a company profile for their organisation, yet set it up as a personal page. This is why you see a lot of companies as friends with people on Facebook. By setting up a business page you will avoid this confusion and have access to many page specific tools that are not available for regular Facebook accounts.

The first thing you should do is log into Facebook as your regular user account. From there visit the following link. https://www.facebook.com/pages/create/ You will be presented with a range of options. Select the type of page you are wanting to create based upon your company. The process will then present you with a new form page and you will be asked to provide very general information about your company or organisation. The details you provide at this point should be well written and free of typing and grammar errors. This is what will be seen by people who view your Facebook page.

During this process you will also be asked to provide a profile picture for your Facebook page. These are a lot like the profile and cover images that are used within your Facebook timeline. You should use images that are specific to the page you are creating.

If you want to create images that are an exact fit then the following dimensions should be used...

Profile image: 160x160 pixels
Cover image: 851x315 pixels

It is important to note that your profile image will have a 5 pixel wide border drawn round it by Facebook to separate it from the cover image.

You can use images that are larger, although you will be required to move the image around in order to achieve the correct position.

Introduction to your Facebook page

By now you effectively have your Facebook page set up, now you need to attract people to 'like' your page. When you first visit your newly created page you will see the admin panel. The admin panel is an area of the page that can be viewed or hidden. Within the admin panel you will be able to see all the key information and tools you need to manage your Facebook page. At this point we will create a quick new entry on our page timeline. We want to do this first, because when we invite people to like our page we want them to know what the page is about. No one can realistically be expected to like a page with no content.

This can be done in the same way you would update your status within your standard Facebook account.

I would suggest creating a welcome message, explain this is your first post and provide a little bit of information about the page you are creating. You should also take this opportunity to make your Facebook page look as good as possible. When you view your page and are logged into Facebook you will notice you have the option of adding images for both your profile image and your cover image. You may well have added a profile image during the creation stage. If not now may well be a good time to do so.

Facebook allows you to upload images directly from your computer, or import them from a website. If you have a company website it may be a good idea to use some of the images from that website in order to keep the appearance of your Facebook page in line with your existing online presence. At the very least try to follow your existing branding.

If you create images for use as your profile and cover images we highly recommend using the correct dimensions. This ensures your cover image and your profile image will appear almost entirely the same no matter what device or screen resolution your visitor is using. If you use images that are not correctly scaled for use on Facebook you may have issues with images being warped or inappropriately cropped by Facebook. This may lead to an inconsistent experience for your users depending on what type of device they use.

We have written an article on creating images for use with Facebook.

Inviting people to like your page

If we now look back within the admin panel you will see a section that allows you to invite people to like your page. This will essentially be a list of friends from your own Facebook account. Next to each name you will see an 'invite' button and a 'X'. The 'X' will remove a person from this list. This can be useful if you know for sure someone will not be interested in liking your page. This can also be useful if you personally do not want a person to like your page.

When you click the invite button a 'like request' will be sent to the user. It will appear within their notifications (User Joe has invited you to like their page Page Name). The user will have the option to either accept your request, they will then "like" your page. They also have the option to ignore your request. In this case nothing happens. You will not be notified if a user ignores your request.

Whenever your page receives a new like it will be shown within your notifications area. It will simply tell you 'Joe Blogs Likes Page Name'. New likes will also be displayed within the notifications area of your page admin panel.

Growth of your page

One of the keys to growing your page is ensuring you provide frequent, yet interesting updates. If a page is allowed to become stagnant then there is no reason for people to continue to like it. At the same time, you don't want to over-post. If a user is being bombarded with very frequent updates that annoy them, then they may choose to unlike your page.

You need to try and find the 'sweet spot' where you are delivering quality meaningful updates, but not to many updates. Enough to provide information your followers will enjoy, but not to much to scare them off.

Through time your page should grow. You can ask people you know to like your page, add a link to your Facebook page from your website or use Facebook's paid advertising system to promote your page.

All of these methods work to grow your page, it all comes down to using them effectively.

Related content:
Twitter for business



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